Atento Launches Digital Business Unit to Drive Customer Experience in the Digital Age
Atento Digital kicks off with the signing of a strategic partnership and acquisition of a minority stake in Keepcon, a leading provider of automated customer experience management based on semantic technology. Atento Digital integrates digital marketing tools, automatization of front and back office customer processes and a robust omnichannel platform to generate efficiency and results for customer’s acquisition, management and retention. It also provides solutions to advance digital transformation processes while making the most of existing systems.
Atento Digital’s mainstream offering encompasses a range of services including online sales, digital customer care, digital technical support, digital HR and digital collections, all delivered through Atento’s omnichannel platform integrating traditional and digital channels. Atento’s digital offering also includes consulting capabilities and the use of analytics and automatization tools to enhance the effectiveness and efficiency of customer related processes.