Publicado en CCN

China Guangfa Bank Credit Card Center Cuts Collection Costs and Improves Customer Service Using FICO Solution


Guangfa Bank Credit Card Center (CGB Credit Card Center) is using FICO® Customer Communications Services (CCS) to help reduce its cost of collections and improve customer service across its credit card portfolio.

More than a year after the rollout, the business unit has managed to improve the average daily rate of repayment by 2 percent and has collected several hundred million yuan in repayments using the FICO solution. The use of this solution has also resulted in a significant lift in customer satisfaction levels for CGB Credit Card Center. Since the project was launched, the number of complaints the bank receives has dropped to one-tenth of when they were running manual collections.

The success of the project has earned CGB Credit Card Center an award from The Asian Banker for “Best Self-Service Banking Project in China”.

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